Simple Solutions
ALL ABOUT USER DATA
User experience design starts with user experience research. Dig deep into user needs, behaviors, and apply that
research data to any further design decisions and engineering implementation.
When properly conducted, user research informs business requirements, design, and saves
time for engineering activities. If designers (and product teams) know what their users want need,
all decisions are based on data, not assumptions.
As a result, teams design and develop the the right solution for the right need.

Research & Analyse
Fully understand business objectives, research users goals and needs, and gather data to drive design decisions.

Ideate & Prototype
Brainstorm design solutions that are aligned with user research data, and fully feasible from technical standpoint.

Test & Improve
Assess the usability of design solutions with actual users and identify areas for improvements.
ACHIEVING SIMPLICITY
Regardless of the complexity of the tasks that need to be performed, the system should be designed in a way that allows users to conduct their work easily and intuitively without much thinking or instructions.
As a product designer, I combine a variety of techniques all targeting the same goal – to provide effective solutions to business objectives and solve user problems. Regardless of the data complexity of the system, I seamlessly bond design thinking, usability and interaction design principles, as well as visual appeal to achieve pleasant experience.
INTERESTED IN MY WORK?
Get in touch to establish new business contacts or to share feedback.