Designing enterprise and B2B business applications across legal, HR, education, government, and AI-enabled product environments.
DESIGN FOUNDATION
I have always been drawn to designing products that are useful, intuitive, and enjoyable to use. My foundation in industrial design shaped the way I approach every product challenge: understand people’s needs, explore solutions thoughtfully, and validate ideas through real user feedback.
My interest in design started early. As a child, I was fascinated by drawing cars, aircraft, ships, household objects, and everyday tools. Later, when I discovered industrial design, that curiosity evolved into a deeper appreciation for how research, planning, form, function, usability, psychology, and human factors come together to improve people’s lives.
Over time, my multidisciplinary background expanded across industrial design, 3D design, graphic design, multimedia, motion, interaction design, and product experience. Each discipline continues to shape how I design digital products today. Industrial design helps me think about usefulness, ergonomics, and how products fit into people’s everyday lives. Graphic design strengthens my attention to typography, hierarchy, visual clarity, and how people perceive information. Motion and multimedia design help me create experiences that feel more engaging, responsive, and natural.
Together, these disciplines shaped my passion for product design: creating experiences that are not only visually clear and intuitive, but useful, scalable, and practical in the real world.
ENTERPRISE PRODUCT EXPERIENCE
Born and raised in Varna, Bulgaria, I began my professional design career in 2003. In 2010, my focus shifted toward user experience and interface design, where I found my strongest passion: transforming complex business objectives and user needs into clear, intuitive digital products that work across screens and contexts.
Since 2013, my work has focused on complex enterprise and B2B product experiences across government systems, legal technology, contract workflows, operational platforms, AI-enabled products, and private-sector business applications. These environments have shaped my ability to design for dense information, high-stakes decisions, professional users, and scalable product ecosystems.
Design is not just what it looks like and feels like, it is how it works
-Steve Jobs
I still believe in these words today because they reflect the foundation of my design approach: understanding people, solving real problems, and creating experiences that work beautifully in practice — not just on the screen.
MY CURRENT ROLE
I currently work as a Senior Product Designer at Bloomberg Industry Group in the Washington, DC metropolitan area. I often work as a solo designer, design strategist, and close partner to product managers and engineering leads — helping define product direction, shape user experiences, and bring new product ideas to market.
My role spans UX strategy, planning, collaboration, user advocacy, problem solving, and hands-on design execution. I help connect user needs, business goals, and technical considerations into clear, usable, and scalable product experiences.
Seeing the bigger picture and helping unify the UX voice across products, teams, and initiatives has become a central part of my role and ongoing mission.
OUTSIDE OF WORK
Outside of work, I enjoy spending time outdoors with my family. I also spend my free time mountain biking, kayaking, gravel cycling, practicing photography and DSLR videography, and working on woodworking projects — designing and building everyday things.
I feel lucky to say that I truly love what I do. Design has always been more than a profession for me — it is a creative mindset that continues to shape how I explore, build, and experience the world around me.
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